Design Focus: Protoype, Analysis, Iterate
Objective
To conduct an analysis of an existing websiteÂ
Tasks Completed
Friction audit
Visitor journey map
AI collaboration and solution mockup
Capture of the existing website for Emerging Light Therapy
Customer Journey for potential clients
Friction Audit Results
The hamburger menu is not immediately apparent/no labels on navigation bar
May be tough to find rates which is a top concern for most when looking for a therapist
The decorative scribbles and the underlined links look similar so users might struggle to find their way around
The pages linked on the menu are not intuitively connected to other items on the page
Primary Opportunity
Make fees and booking more easily accessible
The current design was sent to Figma Make after the website
was unpublished. The designer prompted the LLM to suggestion a
solution and give an example of implementation.
was unpublished. The designer prompted the LLM to suggestion a
solution and give an example of implementation.
Implementing the Solution
The integrated AI suggested implementing a sticky header with a schedule appointment button. The button remains visible next to the therapist’s schedule
This solution will be sent to the development and web design teams for finalization and publishing
This solution will be sent to the development and web design teams for finalization and publishing
